R.Hemanth Babu

R Hemanth Babu (in short Hemanth) is an Assistant Professor in the area of Marketing and Strategy, who worked in various positions spanning teaching and research. He has a decade plus years of experience in the teaching-learning delivery process and earns a record of student transformations for entrepreneurship. His areas of interest include Marketing, Brand Management, Digital Marketing, Strategy and Entrepreneurship. Currently the BoE chairperson and BoS Member for the reputed institutions. He is also the CIQA coordinator (Internal Quality Assurance) at the division level and discharges his role as convener for conferences organized by the University. He has guided several post graduate students for the pursuit of ‘Project Based Learning’ through his experience. R Hemanth has authored and published dozens of articles in journals of national repute. His words and teaching has transformed learners to the pursuit of Entrepreneurship and leadership. He received a doctoral degree in the discipline of Management from Jawaharlal Nehru Technological University Anantapur, Andhra Pradesh. He holds master’s degree in Business Administration from Sri Venkateswara University and Bachelor’s degree in Computer Science and Engineering. My Expertise areas are Services Marketing, Retailing, Consumer Behavior, Digital Marketing, Brand Storytelling, Strategy and Entrepreneurship. He was a Digital Branding Consultant for a private firm in Food and Beverages; a thought leader and trailblazer in the workplace. Dr.Hemanth is also serving as a Reviewer for International Journal of Business and Management, Canada, provide feedback on the research papers, suggest improvements and make recommendations.