Dr. Arif Hasan

Dr. Arif Hasan [Ph.D, M.Phil, PGDBM, MBA, UGC-NET] is working as Assistant Professor in Amity Business School, Amity University, Madhya Pradesh. He is awarded Ph.D. in the field of Management from Central University of Kashmir. He was the awardees of UGC Fellowship for Doctoral Research program. He has over 12 years of academic, research and industry experience. His area of specialization is marketing management, online marketing, consumer behaviour & retail marketing. He has worked as Co-Project Director in Major Research Project (MRP) funded by ICSSR (2020) and also worked as Research Associate in various funded project.